Case study · Restaurant marketing
Il Violino
Trattoria
Customer acquisition strategy, campaign development and implementation, and digital visibility. Explore the work and the Beyond 26.2 marathon campaign concept.
Marketing strategy & customer acquisition
Know your market. Reach the right customers.
We help founders launch and business owners grow through business development, customer acquisition, social media and marketing strategy, and campaigns we develop and implement.
01
Selected work
Strategy put
into practice.
A closer look at the thinking, the campaign work and the experience behind it.
Il Violino
Selected professional & project experience of Jackenson Edme
01
Bloon Paris
Understanding a new market.
Focus
U.S. market research and go-to-market planning focused on how a French brand could reach American customers.
Contribution
Explored customer profiles, positioning, pricing and market-entry opportunities.
The work
Connected research with recommendations for expansion and a practical go-to-market direction.
02
Third Ave Barber Club · NYC
Turning local insight into a marketing strategy.
Focus
Marketing strategy for a local barbershop, with customer acquisition, competitive research and pricing at its core.
Contribution
Examined the offer, membership pricing and social-media opportunities as part of a marketing plan.
The work
Recommendations for communicating the business’s value and reaching the right customers.
03
Hugo Boss · Externship experience
Understanding the customer behind the brand.
Context
Personal externship experience of Jackenson Edme in consumer research and brand positioning.
Contribution
Explored customer insights and how they connect to a fashion brand’s positioning.
Perspective
Developed an approach to interpreting research and connecting it with marketing decisions.
02
Capabilities
A clear plan.
The work to move it forward.
From understanding the market to developing and implementing campaigns, the work is shaped around your business and the support you need.
01
Market research
02
Customer acquisition
03
Campaign development
04
Campaign implementation
05
Social media strategy
06
Brand positioning
07
Go-to-market planning
08
Business development
09
Market entry strategy
10
Competitive analysis
Market research & marketing strategy
Understand your customers, your competition and where your business can stand out.
- Customer and competitor research
- Positioning and messaging
- Marketing and go-to-market planning
Customer acquisition
Identify who to reach, where to find them and how to introduce your business.
- Target customer profiles
- Outreach strategy and messaging
- Customer acquisition campaign planning
Social media & campaigns
Turn the strategy into content and campaigns developed for your audience.
- Content planning and social media strategy
- Campaign development
- Campaign implementation
Business development
Explore opportunities to launch, expand or enter a new market.
- Prospect and opportunity research
- Partnership outreach planning
- U.S. market-entry support
03
About Edme
Jackenson Edme
Runs Edme Enterprises LLC
New York City
Founded by Jackson Edme. Run by Jackenson Edme.
Edme Enterprises LLC provides marketing, customer acquisition, market research and business development support for founders launching a business and owners ready to grow.
Jackenson brings a hands-on approach to understanding a business, finding the right audience and turning strategy into campaigns. His experience spans restaurant marketing, local business strategy and international market-entry projects, alongside consumer research and brand positioning through an externship.
His background includes marketing studies focused on international business at Baruch College’s Zicklin School of Business, and a cross-cultural perspective as a native French speaker working in New York.
A direct working relationship
Understand
Start with the business.
Your goals, your customers and the challenge you want to address.
Plan
Set a focused direction.
Research, clear priorities and a practical approach.
Implement
Put the work into use.
Develop and implement the agreed work, with room to review and refine.
English
French — Native
Explore the work ↗
04
How we work
For the launch.
And what comes next.
01 / Understand
Start with your business.
Your goals, audience and current challenges shape the starting point.
02 / Plan
Set a focused direction.
Connect the research with priorities and an approach you can put to work.
03 / Implement
Develop and implement.
Bring the agreed campaigns and marketing work into use, then review and refine.
05
Contact
Let’s talk about
your business.
Tell us what you’re building, what you want to achieve and where you need support. A few sentences are enough to start.
Start the conversation —